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Welcome

This website introduces our full range of B2B services in both Japanese and English language.

Ideas People Media

Ideas People Media is a select portfolio of 80+ digital publishers that can deliver an affluent and influential audience at scale.

This fully-transparent, vertical ad-network was inspired by insight into the mindset of The Economist audience. As a result of our research we were able to identify unique characteristics that define our audience: they are intensely curious, they think globally and are focused on solving the big problems and moving the world forward.
We call them Ideas People.

Together these publishers represent a powerful platform to reach this highly influential audience with a forward-thinking mindset in a well-lit and brand-safe environment alongside high quality content.

To view our member list: click here

Ideas People Media partners with third party technologies to perform media buying including Doubleclick.

Contact Person

Jons Pette

Senior Vice President, Media Sales

+81 (3) 5223 2182 jonspette@economist.com

Yuriko Chiwata

Office Manager and PA to SVP, Media Sales

+81 (3) 5223 8108 yurikochiwata@economist.com