This website introduces our full range of B2B services in both Japanese and English language.

Worldwide Brand Report (WBR)

The Economist believes in full transparency, which is why we became the first media brand to subscribe to the Audited Bureau of Circulation’s (ABC) Worldwide Brand Report (WBR).


The ABC WBR takes independently audited data for all our brand channels to create an easy-to-read audited media report. From print circulation to digital unique devices, from social media followers to e-newsletter open rates, our ABC WBR includes audited usage information for all The Economist media channels.


To view latest report  click here

Select a format


Total Audience

Contact Person

Jons Pette

Senior Vice President, Media Sales

+81 (3) 5223 2182

Yuriko Chiwata

Office Manager and PA to SVP, Media Sales

+81 (3) 5223 8108